Richmond Hill, GA was chosen by Caesarstone for its close proximity to the shipping port in Savannah, GA. To mark their official opening the New York based marketing firm chose Atlanta Pro AV to design and create many of the show elements.
In keeping with the industrial look, we chose to support the large projection screens by using truss that we customized to be Caesarstone’s corporate colors. The truss reflected the lighting design perfectly. Our team then designed and fabricated a working push-button that was encased in the Caesarstone product. All of the executives pressed the button that triggered an explosive lighting display. Immediately following was an Atlanta Pro AV produced video that lit up the screen. It was all cued perfectly! William Sound’s personal wireless listening systems distinctly overshadowed the high levels of machine noise present during the factory’s guided tours.
Richmond Hill’s political leadership and Caesarstone executives had an unforgettable launch. The plant has become an important contributor to the city’s economy, and a major job provision for the residents.