Overview
We designed and executed an exciting release for The Porsche Macan. The concept consisted of creating videos that explored Porsche’s legacy, which then transitioned to a suspenseful countdown to the release. The launch coordinated several audio-visual pieces that had to be timed perfectly.
Technology
The focus was the car or the car that was under the cover. We projection mapped the car by manipulating the pixels to outline its every curve. Our projectors lit it up in a way that complimented the jungle theme while the lighting chases intensified the moment. Our custom media server and lighting controls were automated by MIDI control.
Summary
The guests were blown away! General Manager had a well-attended event that was raved about for several months!