Creative production for Elekta’s live event that was also broadcast globally. The media event was to display the new Versa HD system to the world. The production aesthetic needed to be dramatic but tasteful. Much of the event consisted of information presentations on how the Versa HD operates and how innovative the product is to the healthcare industry.
The focal point was on one large screen in the center. In an instant, 2 projection screens reveal themselves after a kabuki drape drop, and then a replica model blows through a wall and starts rotating for a dramatic performance. Moving lights and color changes added to the drama, as did the impressive sound of a perfectly selected composition played back from our digital sound system.
Client was ecstatic with the results, and the launch was a huge success!